Open Source

Rockin the Revolutionary Nokia N900

Nokia N900After many weeks of anticipation I was finally able to obtain a Nokia N900, the new Maemo Linux-powered tablet computer. This is the device I wanted fifteen years ago, when the web was just taking off. While it resembles the smart phones that currently dominate the mobile marketplace, the N900 is more like a mobile computer because it runs on an open source operating system that potentially enables it to evolve faster than others.

When buying any new technology an important evaluation metric to is the health of the supporting community, including user groups, developers and the companies around it. This logic is even more important when it comes to open source projects, as community health and dynamics are explicitly tied to their usability and the direction of future development.

The Hypercube and Open Source Marketing

I'm the type of person who has a wide range of interests, and I make a concerted effort to defy stereotype and expectation. For example I've always been interested in transportation, and while I resisted the automotive world for the first three decades of my life, I've lately been fully immersed in car and motorcycle culture. In fact I've been watching so much of the Speed channel that I intend to write a blog post analyzing their programming. In Pizza Pizza locations in Toronto you'll not only be able to see the Tech Trends series I produced, but soon a new series called Motorcycle Minute.

Recently I've been invited to participate in an exciting initiative called the Hypercube which will launch the Nissan Cube in Canada. I'm friends with some of the folk at the agency behind this experiment, Capital C, and they've asked me to observe and analyze what I would characterize as the largest and most comprehensive open source marketing campaign in Canada, maybe even the world.

Rather than spend millions on traditional advertising, Nissan Canada is instead going to give away 50 vehicles to people who they hope will use those vehicles as part of their already creative and somewhat public lives. This type of crowd source marketing on a national and evolving scale is truly impressive, not to mention risky. Yet as a model for open source marketing it demonstrates a courage and vision that I think will be necessary in getting through and even thriving in these volatile times that we're in.

Here I'm defining open source marketing as a process in which a product is introduced and sold to a market without a central command or message, but rather by facilitating a grassroots campaign that is diverse in its voices, culture, and outreach. There's a radical transparency at work here that represents a new approach to selling cars.

Twitter is an Open Source Search Engine

I've been meaning to write another post sharing and reflecting on how I use Twitter, yet this keeps changing, as the service itself evolves at an incredible pace. Certainly Twitter is experiencing exponential growth as the users of the service expand beyond the usual early adopter crowd to a larger and more diverse general population.

However the other influence on this ever changing ecosystem are the emergence of all sorts of applications and services that allow for much greater optimization and customization. It is now way easier to tune into various customized signals amidst the noise.

For a while I was describing Twitter to people as "cloud chat" in that it was similar to a chat room, but without the walls, so potentially anyone could see what you were saying. A colleague of mine Jason Dojc in a recent tweet used a similar description: "Twitter let's you instant message the public."

Yet this only speaks to one side of both the appeal and power derived from this emerging platform. Marshall McLuhan often mocked people by saying the medium is the message, but really what he meant was to pay attention to the form rather than content.

So when the CEO of Google, Eric Schmidt, referred to Twitter as a poor man's email system, really he was fooled by the content of Twitter rather than the medium. As a medium, Twitter is more a search engine than a chat room, and it's not the incessant tweeting that people should be focusing on, but rather the constellation of applications that are giving shape to this growing cloud.

The Problem with Open Source: Know Your History

The 7th Annual Seneca Free Software and Open Source Symposium is coming up, and it is a great event worth checking out if you want to learn more about what really drives the Internet. Unfortunately I won't be attending this year, however I have given presentations in past years, including this improvised rant from last year:

The Clash of the Titans 2.0

The past two weeks have seen a number of announcements by Microsoft, Google, and Facebook that have set the stage for an incredible clash of the titans when it comes to the future of the Internet.

On one side, reigning champion Microsoft, monopolist of the personal computer era, backing young upstart Facebook, the early leader in the emerging social computing era.

On the other side, reigning search engine and online advertising king Google, and instead of backing a single emerging player, they've taken the longer tail and have embraced the concept of Open, which while including open source, also includes a broader philosophical approach to open internet development and initiatives.

Never Mind the iPhone, Here's the E90 and the Neo

Well, I'm getting kind of fed up with all the iPhone hype. Apple is not a company I've ever been fond of, because I see right through their marketing machine and understand just how bad and manipulative their message actually is. When the device was initially announced, I wrote a post pointing out that the actual cost of the device would be way higher than advertised, given that you have to sign up for a minimum 2 year contract with AT&T.

Second Life and Open Source

I've recently taken up quite an interest in the online environment second life, and the potential it holds as an emerging virtual reality.

It was with considerable pleasure that I heard the news that Linden Labs the owner of Second Life had open sourced their client software. This was quite a bold move, as it lays out their strategy as an environment, rather than as just software. It also allows for considerable possibilities when it comes to user-directed design and development.

Seneca’s 4th Free Software and Open Source Symposium

On Monday Oct 24th I gave a talk at the Seneca’s 4th Free Software and Open Source Symposium. The event overall was quite neat, and successful. I was only able to stay for the morning, but was quite impressed by the turnout and general enthusiasm amongst the people gathered. The talk I gave was about Openflows, and our approach to the Open Source world.

Fernando Duran wrote up a great summary of the entire day as well as some generous comments about me:

Syndicate content