Metaviews.ca is currently setting up a new project: The Academy of the Impossible, located at 231 Wallace Ave. in the Junction Triangle neighbourhood of Toronto’s downtown west end. It will partly serve as a location for our salons and seminars along with all facets of our daily operations.
The setup for the Academy is a relatively novel one. As an open source social enterprise, it will integrate both for-profit and non-profit enterprises, along with providing a physical touchpoint for our clients and broader community. This will include bringing to life many online ideas that often end up remaining hypothetical — we want to make them feel possible.
Since consumers are also taking on the role of producers, the Metaviews programming at the Academy will reflect that inevitability, with events designed to empower the human relationship with technology. During this era of disruption for business, media and politics, our infinite series of “Hacking Reality” events will explore all forms of self-expression, from mobile apps and videogames to improv comedy and public speaking.
The events for AOTI members and guests will be concurrent with our continued subscriber efforts throughout the week. Now, with a permanent space, we expect to exponentially expand the insights we can share with clients. But we covered a fair bit of ground on the way there:
• How gadgets are marketed during the holiday season even if they’re about to become replaced by new models
• Shopping apps designed to follow people around the mall, measure window shopping and offer a better deal via Amazon
• YouTube’s evolution from a cat video free-for-all to a more Hollywood-friendly platform based on subscription feeds
• Changes to Facebook, Twitter and Google in the race to build social media market share — possibly at the expense of user trust
• Compliments and criticism for Open Government initiatives in Ottawa including reaction to the official social media guidelines
• The hopes and hypes of 2011 including the evolution of Anonymous, theories of Gamification and digital currency alternatives
Also, on deck for 2012, our second year-long major research project will focus on “The Future of Health” — which will include recurring discussions in our seminars and salons.