As a metaphor the internet affords all sorts of sensational and melodramatic language. I regular receive emails from public relations professionals representing clients who claim they are starting a revolution or changing the world forever.

Last week I got such a message regarding an announcement from Cisco, who are "the leading supplier of networking equipment and network management for the Internet." In this email, I was told that Cisco would make an announcement that would "forever change the Internet and its impact on consumers, business, and government" and that was all they could say.

Yesterday Cisco made their announcement, the introduction of their next generation router, the CRS-3, and the media seemed to walk right into the hype.

I love to be inspired by change, even the potential for change, and this is why the fall is tied with spring for my favourite season. Watching the world around me decay, knowing it will rise again, reminds me how important it is for the old to make way for the new.

This is why I rarely lament the decline of the journalism business, or any content-related industry, for that matter. Everywhere I look I see phoenixes ready to rise from the ashes.

For example, two of my favourite media outlets, both creations of internet culture, and also relatively new, are stumbling towards rather successful business models for online journalism. I say "stumbling" only because neither are waiting for permission or the perfect formula. They're embracing the embedded ethos of the online environment which is to "just do it."

A couple of weeks ago I had the pleasure of participating in the Brave News World Summit hosted and organized by The Centre for Creative Communications at Centennial College in Toronto's east end.

It was a great day spent with interesting people who work in the local and regional media industry. The keynote was Jeff Jarvis, who was unable to attend, so he presented his "What Would Google Do" rap via skype.

I participated in an afternoon workshop around the concept of a journalist toolbox, or what any aspiring hack needs to know to make it in this cut throat business. The picture above is from that session, which was organized by Ellin Bessner who wrote her own blog post about the event.

There was also a blog compiled by Centennial students during the day, as well as a blog post from Melissa Feeney.